Business details
- Business name: MoodTag
- ABN: 77 674 538 395
- Website: moodtag.com.au
- Email: admin@moodtag.com.au
- Country: Australia
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MoodTag Privacy Policy
Privacy policy
This policy explains how MoodTag collects, uses, stores and protects personal information when you visit our website, place an order, personalise an engraved tag, or contact us for support.
Last updated: 5 June 2026
Plain English Summary
How MoodTag handles your information
MoodTag is an Australian eCommerce brand selling premium personalised dog ID tags and pet ID setups. We collect only the information reasonably needed to process orders, engrave your tag, deliver your order, provide support, improve our website, and communicate with you where permitted.
Because our products are personalised, some details you enter may be engraved onto the physical tag. Please only provide engraving information you are comfortable displaying on your pet’s ID tag.
1. Who We Are
MoodTag
MoodTag (“we”, “us”, “our”) is an Australian eCommerce brand selling premium personalised dog ID tags and related pet ID setups.
Our website is moodtag.com.au. You can contact us about privacy matters at admin@moodtag.com.au.
2. What This Policy Covers
When this policy applies
This Privacy Policy applies when you:
- Visit or browse our website
- Place an order through our online store
- Enter personalisation details for an engraved pet ID tag
- Contact us by email, website form, chat, social media or other support channel
- Subscribe to marketing communications where available
- Interact with our advertising, analytics or website tracking systems
3. What Personal Information We Collect
Information needed to personalise, fulfil and support orders
Information you provide
- Contact details, such as name, email address and phone number
- Delivery and billing details, such as shipping address and billing address
- Order details, including products purchased, order notes and order history
- Personalisation details, such as dog name, cat name, front quote, owner name and phone number for engraving
- Customer communications, including emails, forms, chat messages and support requests
- Review, feedback or survey information you choose to provide
Information collected automatically
- IP address and approximate location information
- Device type, browser type and operating system
- Pages viewed, links clicked and website interactions
- Referral source, campaign data and advertising identifiers where enabled
- Cart, checkout and website usage data
- Cookies and similar technologies used for site function, analytics and marketing measurement
Important engraving note:
Personalisation details entered for engraving may appear on the physical product. For your privacy and safety, avoid entering sensitive information that is not needed for pet identification.
4. Payment Information
How payments are handled
Payments are processed by third-party payment providers, such as Stripe, PayPal, or other payment services made available at checkout.
MoodTag does not store full credit card details on our servers. Payment providers may collect and process payment information in accordance with their own privacy policies and security requirements.
5. Why We Collect And Use Your Information
How we use personal information
Order processing
To accept orders, process payments, confirm order details and manage checkout.
Personalised engraving
To produce custom engraved pet ID tags using the personalisation details you provide.
Shipping and delivery
To pack, dispatch and deliver orders, including tracking updates where applicable.
Customer support
To respond to enquiries, resolve order issues, handle replacement requests and provide support.
Website improvement
To understand how customers use our website and improve the shopping experience.
Security and fraud prevention
To help protect our website, customers, orders and business from misuse or fraud.
Marketing
To send marketing communications where permitted by law and based on your preferences.
Advertising measurement
To measure campaign performance and understand which content or ads are useful to customers.
Legal and accounting
To meet record-keeping, tax, accounting, dispute management and legal obligations.
7. Cookies And Analytics
How cookies help the site work
We use cookies and similar technologies to support important website features, remember preferences, understand website performance and measure marketing effectiveness where enabled.
Essential cookies
Help the website, cart and checkout function properly.
Analytics cookies
Help us understand website usage and improve the customer experience.
Marketing cookies
Help measure advertising performance and show more relevant content where enabled.
You can manage cookies through your browser settings. Disabling cookies may affect website functionality, including cart and checkout features.
8. Marketing Communications
Email and promotional messages
If you opt in, or where otherwise permitted by law, we may send marketing emails or promotional communications about MoodTag products, offers, updates or helpful pet ID content.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us at admin@moodtag.com.au.
9. How We Store And Protect Your Information
Security and care
We take reasonable steps to protect personal information from unauthorised access, misuse, interference, loss, modification or disclosure.
This may include using secure website systems, access controls, reputable service providers, order management safeguards and security tools appropriate to our business.
No method of transmission over the internet or electronic storage is completely secure, but we work to maintain reasonable security practices.
10. How Long We Keep Personal Information
Retention
We keep personal information for as long as reasonably needed to fulfil orders, provide support, manage customer records, meet legal and accounting requirements, prevent fraud, and resolve disputes.
When personal information is no longer reasonably needed, we may delete, de-identify or securely archive it, subject to legal, accounting and operational requirements.
11. Access And Correction
Your privacy requests
You may request access to personal information we hold about you, or ask us to correct information that is inaccurate, incomplete or out of date.
To make a request, contact us at admin@moodtag.com.au. We may need to verify your identity before responding.
12. Overseas Disclosure
Service providers outside Australia
Some of our service providers may store or process information outside Australia. This may include providers used for hosting, payments, analytics, advertising, email, customer support or website operations.
Where this occurs, we take reasonable steps to work with reputable providers and use appropriate protections for the information being handled.
13. Children’s Privacy
Our website is for customers placing pet product orders
MoodTag does not knowingly collect personal information from children for the purpose of creating customer accounts or placing orders. Orders should be placed by adults or with adult supervision.
14. Updates To This Policy
Changes over time
We may update this Privacy Policy from time to time. The latest version will be posted on this page with a revised “Last updated” date.
Contact MoodTag
Privacy questions?
If you have questions about this Privacy Policy or how MoodTag handles personal information, contact us at admin@moodtag.com.au.