Last updated: 23 January 2026
1. Who we are
MoodTag (“we”, “us”, “our”) is an Australian eCommerce brand selling premium personalised dog ID tags.
Business details
- Business name: Tiong Family Trust
- ABN: 77 674 538 395
- Website: moodtag.com.au
- Email: admin@moodtag.com.au
2. What this policy covers
This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit our website, place an order, or use any personalisation features (including our AI Personalisation Assistant).
3. What personal information we collect
Depending on how you interact with us, we may collect:
Information you provide
- Contact details (name, email address, phone number)
- Delivery and billing details (shipping address, billing address)
- Order details (products purchased, order notes)
- Personalisation fields you enter (dog name, front quote selection, owner name, phone number for engraving)
- Customer communications (emails, forms, chat messages)
Information collected automatically
- Technical and usage data (IP address, device type, browser type, pages viewed, interactions, referral source)
- Cookies and similar technologies (see “Cookies and analytics” below)
Payment information
Payments are processed by third-party payment providers (for example, Stripe or PayPal). We do not store full card details on our servers.
4. Why we collect and use your information
We collect and use personal information to:
- Process orders and payments
- Produce and fulfil personalised engraving orders
- Ship products and provide tracking updates
- Provide customer support and respond to enquiries
- Help prevent fraud and keep our website secure
- Improve our website experience, product range, and support
- Send marketing communications (only where permitted by law and based on your preferences)
5. AI Personalisation Assistant (important)
MoodTag may offer an AI Personalisation Assistant to generate front-quote suggestions. If you use this feature, we may send some of the details you enter to a third-party AI service provider solely to generate suggestion options.
Information that may be processed for suggestions includes:
- Dog name
- Vibe/personality selection
- Owner name (if provided)
- Phone number (if provided)
We do not intentionally send payment information to any AI service. Please avoid entering sensitive personal information beyond what is required for engraving (for example: passwords, financial details, or medical information).
AI service provider: OpenAI
6. Who we share personal information with
We may share personal information with trusted third parties where necessary to run our business, such as:
- Payment processors (to accept payments)
- Shipping and logistics providers (to deliver orders)
- Website hosting, security, and performance providers
- Analytics and advertising platforms (if enabled)
- AI service providers (only if you use AI quote suggestions)
We only share what is reasonably necessary for the service being provided.
7. Cookies and analytics
We use cookies and similar technologies to keep key site features working (such as cart and checkout), remember preferences, understand website performance, and measure marketing effectiveness (if enabled).
You can manage cookies via your browser settings. Disabling cookies may impact website functionality.
8. Marketing communications
If you opt in (or where otherwise permitted by law), we may send marketing emails. You can unsubscribe at any time using the link in our emails or by contacting us at admin@moodtag.com.au.
9. How we store and protect your information
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, interference, or disclosure using safeguards appropriate to our business. No method of transmission over the internet is completely secure, but we work to maintain reasonable security practices.
10. How long we keep personal information
We keep personal information for as long as needed to fulfil orders, provide support, meet legal and accounting requirements, and manage disputes.
11. Access and correction
You may request access to, or correction of, personal information we hold about you by contacting admin@moodtag.com.au.
12. Overseas disclosure
Some service providers may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure appropriate protections are in place.
13. Updates to this policy
We may update this Privacy Policy from time to time. The latest version will be posted on this page with a revised “Last updated” date.